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Wednesday, 16 April 2014

What others say...

“Wellington operator Tony Crawford is another who’s now well aware of the power of imaging on his 12-truck Crawford Carrying fleet.  He decided two years ago that he needed to change the primarily white colour scheme that the Crawford trucks had worn for almost 30 years, into a much brighter blue.

He wanted to modernize the Seaview-based operation’s image - and make it stand out on the capital’s roads.  He worked up the redesign - shown off to good effect on the new Isuzu four wheeler that earns the company the finalist place in the Under 20-tonne category of the PPG Awards this month - with local painter & panel beater Robin Smith.

The new look, laying a grey stripe and gold and yellow and white signwriting on the bright “Mazda Blue”, is impressive - and so is the reaction….from the public and customers alike.

Says Crawford: “It’s funny what people notice.  You know there are a lot of white trucks around & they all look much the same. But since we changed the colours, we really get noticed.  It’s all been good feedback.  The image thing is really important, that’s for sure.” -

(Truck & Driver - Aug 2006)

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